Guinness World Records hosts GWR Day every year to celebrate the release of their annual book as well as the numerous record-breakers worldwide who continue to inspire and amaze with their wondrous achievements. I had the opportunity to design the logo for GWR Day utilizing the varied color palette and iconic logo. Through various iterations, I reached a simple solution - highlight the global aspect of the day while still maintaining the relationship to the brand. From the monochromatic globe logo came the final multicolor logo - a striking and solid representation for this celebration of talent!
